How to Create Your First A/B Test
Create a test from the A/B Tests tool, choose a page, and generate a variant to compare results.
Quick Answer
Open A/B Tests, click Create, choose a public or unlisted page, and save. Use the editor to tweak the variant, then go live.
Key Points
- Only one live test can run per page at a time.
- Start with a single focused change, like a headline.
- Use Analytics to track impact after going live.
Step-by-step
1
Step 1
Open your project tools and select A/B Tests.
2
Step 2
Click Create A/B Test, name it, and choose a page.
3
Step 3
Open the editor, adjust the variant, and set the test to live.