A/B Test QA Checklist and Common Pitfalls
Use this checklist to validate setup and avoid skewed results.
Quick Answer
Confirm the page is public, only one live test runs per page, and your variant renders correctly before you start measuring results.
Key Points
- Do not change both variants mid-test.
- Avoid testing two ideas at once.
- Archive finished tests to keep the list clean.
Step-by-step
1
Step 1
Verify the page is public or unlisted and loads normally.
2
Step 2
Check Variant B for layout, copy, and functional issues.
3
Step 3
Confirm tracking by viewing early events in analysis.