Understanding A/B Test Metrics
A/B metrics summarize views and conversion events per variant.
Quick Answer
Each variant tracks users, views, ad clicks, form submissions, AI usage, and average time-on-page.
Key Points
- Let tests run long enough to collect meaningful data.
- Focus on one primary conversion goal per test.
- Use Analytics for deeper session context.
Step-by-step
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Step 1
Open an A/B test and click View analysis.
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Step 2
Compare Variant A vs Variant B across key metrics.
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Step 3
Use results to decide which variant to keep.