Go Live, Pause, and Archive: A/B Test Statuses
Understand live, paused, and archived statuses and how they affect your tests.
Quick Answer
Live tests split traffic, paused tests stop splitting, and archived tests are locked and cannot go live again.
Key Points
- Only one live test per page is allowed.
- Archived tests cannot be reactivated.
- Check metrics after pausing to capture final results.
Step-by-step
1
Step 1
Use Go Live to start splitting traffic for one test per page.
2
Step 2
Pause a test if you need to stop results temporarily.
3
Step 3
Archive tests you are done with to keep your list clean.