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Understanding the Analytics Trends Chart

See how sessions and unique users trend by day and how filters affect the chart.

Updated Time: ~4–6 minutes Audience: All users
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Video Walkthrough

Quick Answer

The chart plots daily sessions and unique users. When you apply filters, the chart updates to reflect only the filtered sessions.

Key Points

  • Flat lines usually mean no sessions for that day or range.
  • Use date filters to compare launches or campaign windows.
  • Pair with source breakdown to explain spikes.

Step-by-step

1

Step 1

Open Analytics and scroll to the Trends section.

2

Step 2

Apply filters to focus on the audience you care about.

3

Step 3

Compare the sessions line to the users line to spot repeat traffic.

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