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Understanding Source Attribution and UTM Parameters

Learn how sources are grouped (Google, Library, Direct) and how URL parameters are interpreted.

Updated Time: ~4–6 minutes Audience: All users
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Quick Answer

Div-idy reads common query parameters like utm_source and utm_campaign and groups traffic into Google, Library, or Direct/Unknown when no parameters are found.

Key Points

  • Use consistent UTM keys across campaigns for clean reporting.
  • If no UTM exists, sources fall back to broad categories.
  • Link shorteners may remove parameters, which affects attribution.

Step-by-step

1

Step 1

Add UTM parameters to links that point to your project.

2

Step 2

Open Analytics and check the Source section for grouped results.

3

Step 3

Use filters to verify specific campaigns or referrers.

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