How to Read the Analytics Activity Table
The Activity table summarizes events and calculates unique clicks and rates.
Quick Answer
Each row shows an event (like button click), the number of unique visitors, unique clicks, and the average click rate for that event.
Key Points
- Event labels come from button text or aria labels.
- High click rate with low visitors can still be meaningful.
- Use consistent CTA copy to compare performance.
Step-by-step
1
Step 1
Open Analytics and scroll to Activity.
2
Step 2
Review each event label and its unique clicks.
3
Step 3
Use filters to isolate a page or campaign and compare rates.