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Public Page Requirements for A/B Tests

A/B testing requires a public or unlisted page so traffic can be split.

Updated Time: ~4–6 minutes Audience: All users
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Quick Answer

Make sure your target page is public or unlisted before creating a test. Private pages cannot run A/B tests.

Key Points

  • Use unlisted if you want controlled access without indexing.
  • Verify the live URL before going live.
  • If a page is private, the A/B tool will block the test.

Step-by-step

1

Step 1

Open your project and set the target page to public or unlisted.

2

Step 2

Confirm the live or unlisted URL is accessible.

3

Step 3

Create the A/B test for that page.

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