A/B Test Event Tracking Guide
Track views, ad clicks, form submissions, and AI usage per variant.
Quick Answer
A/B tests track view, ad_click, form_submit, and ai_used events. These roll up into the metrics shown in analysis.
Key Points
- Use consistent labels for buttons and forms.
- Avoid changing the event target mid-test.
- Combine with Analytics for deeper context.
Step-by-step
1
Step 1
Launch a live test so events can be recorded.
2
Step 2
Trigger events on the page (click ads, submit forms).
3
Step 3
Open View analysis to review counts per variant.